The founders of Merakite, Caitie and Maggie, came to us with the beginnings of something great—a logo and foundational look for their new product–an AI-powered team matchmaking for female founders and women-led startups. With their creative direction in hand (and a custom wordmark and photography art direction already set), we helped bring the vision to life. We expanded the brand system with a richer color palette, and honeycomb-inspired frames to nod to the “hive.” Warm flash photography, buzzy gradients, and swarms of floating words add energy and depth, while the expanded type system keeps it feeling tactile, human, and modern.