Bright Side had DIY’d their brand from the start, but as their client roster grew, they were ready to level up visually. We built the new look around the idea of breaking out of the grid—a morphing motif that nods to the structure of social media feeds but moves beyond it. The refreshed identity pairs a bold, vintage-inspired wordmark with earthy-yet-bright colors and premium photography, creating a brand that feels warm, confident, and distinctly Bright Side.