Sway is a vodka soda brand based in Korea. It is refreshingly real—a witty, stylish drink that’s a little provocative, always well-adjusted, and ready to join the party. We jumped in to expand the brand across strategy, messaging, packaging, and visuals. Our team leaned into the culture shift happening in Korea right now: drinking is about connections, experiences, and enjoying life—not escaping it. To reflect this, the refresh brought an expanded color palette, playful illustrations, brand-in-action explorations, plus a typography system that works in both English and Korean. From messaging to packaging, Sway is like your cool friend who knows how to party and still is totally down for a hike the next morning.