The Small Hours started as a cozy sourdough and coffee spot in New Bedford, London, and quickly gained a loyal following. When they expanded and pivoted to become a one-stop shop for host gifts, fresh bread, groceries, and pastries, we helped craft a brand that felt timeless, elevated, and utterly welcoming.

Inspired by family bakeries, personal photos, specialty grocers, and the founder’s colorful collections, the new identity brings warmth, personality, and a little bit of home to every touchpoint.