Scout is a local LGBTQIA+ owned apparel and gift shop in the Twin Cities, carrying planet-positive, casual, and outdoorsy brands. We were thrilled to refresh their brand for their fifth anniversary!

We kept their iconic hunter green and safety orange while expanding their logo suite, color palette, and typography. Inspired by sign painting, trail maps, and outdoor gear, the updated system reflects the fun, friendly personalities of the shop owners. Flexible by design, it adapts to seasonal colors, rotating products, and special events across their two locations.