DataHaven came to us with just a name and a big challenge: create a new brand and launch site in just 2 weeks. Their competitors were either cold and corporate or chaotic and overwhelming, and they wanted to stand out on their own amongst the crowd.

We created a warm, approachable brand with a storybook-inspired illustration style, pairing a serif for headlines with a sleek modern sans for body text.

Bruce the moose became the heart of the brand—a powerful mascot in the logo and a friendly guide throughout illustrations. Every element was designed to convey peace, play, and approachability, making DataHaven feel human, welcoming, and distinct in a fast-paced, rapidly expanding field.