Biota
We jumped in early with Biota, a small-batch, regeneratively grown coffee brand, to shape their visual identity, strategy, and packaging.
Fun, simple, and full of personality, the brand celebrates plant life—taking inspiration from the quirky, spindly undersides of mushroom caps to bring the meaning of “Biota” (all the animal and plant life in a region) to life.
COLLABORATORS
Creative Direction, Branding, Packaging: Molly O’Neill
Web Design: Sam Marchesi
Illustration: Jeff Bartell, Max Kolo
Photography: RJ Meyer
SERVICES
Brand Design
Packaging
Website Design
"Working with Fred&Co. was a founder’s dream. Their talented team of creatives helped transform a kernel of an idea into a cohesive logo system and packaging for our first retail product. Thanks to Molly, we were able to walk away from this project with a beautiful brand book, in addition to a better understanding of our company's visual identity and points of differentiation."
Parker Hughes Biota Co-Founder