This puzzle company doesn’t just make puzzles—they invented THE Joke Puzzle. We leaned into their funny, irreverent spirit with a laughing puzzle piece mascot logo, silly, playful photography, and a marker-style sketch illustration system that brings the brand to life. Kooky, bright patterns add energy and personality, making the brand feel as joyful as the puzzles themselves. The result is a system that’s bold, fun, and hard not to smile at.