About Fresh
Fresh Truck is a Boston nonprofit bringing fresh produce to communities that need it most, using retrofitted school buses as mobile markets.
When they decided to restructure and expand their programs, they came to us to create a parent brand. We developed About Fresh, a system-wide identity that complements Fresh Truck’s existing visuals and supports new initiatives.
We continued to serve as their in-house visual designers, handling branding and print design for everything from daily operations to events, annual reports, and new program launches.
COLLABORATORS
Creative Direction, Design: Molly O’Neill
Director of Comms & Partnerships, About Fresh: Tori Strickland
Brand Design: McKenna Shuster
Illustration: Chae Hong
Photography: Victoria Romulo, Hannah Latham
Gradient Art: Trevor Basset
SERVICES
Brand Design
Print Design
Event Design
Retainer
Annual Report
"We are always led through an in-depth creative process to share our vision that is effective and efficient. Our designers’ communication and organization means the world to a small team with modest resources made up of mostly non-designers. We always come away with a product that makes us and our communities proud."
Josh Trautwein About Fresh Co-Founder & CEO