We partnered with the small batch, regeneratively grown coffee company Biota before they launched their company. They came to us with their brand pillars in mind but entrusted us with the visual brand direction, strategy, and packaging design.
Rooted in humor, simplicity, and a strong point of view, we designed a spunky brand that celebrates plant forms—specifically spindly bottoms of mushroom tops—to visualize the meaning of the word Biota: “the animal and plant life of a particular region, habitat, or geological period.”
Art Direction, Branding, Packaging: Molly O’Neill
Illustrations: Jeff Bartell